4. Andrew Goodwin's Theory

'Dancing in the Distraction Factory'

Andrew Goodwin believes that narrative analyses don't apply to pop videos.
Three reasons for the different narrative structure are:

• Pop Videos are built around songs - often songs do not pose traditional narrative structures(normality-problem-resolution)
• The pop video uses the singer both as narrator and as a character
• The singer often looks directly at the camera - this is an extension of (music hall) performance and trying to involve the viewer at home with the performance.

Andrew Goodwin would say Pop videos rely on repetition, they often repeat images in the way the song repeats choruses or lines. Some videos are autonomous from the music they spring from. The visualisation of a song may go beyond the original meaning, Therefore it can be said that there are three types of relations between songs and videos:

1. Illustration: this is where the video tells the story of the lyric. A good example of this is Moelogo - "My Sweetie"

Amplification: occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning. A good example of this is Nico and Vinz - "Am I Wrong"



Disjuncture: This is where there is little connection between the lyric and video or where the video contradicts the lyric. A good example of this David Zowie - "House Every Weekend"




Some songs may be used for promotional uses. For example to promote a film. Songs that are written from a particular movie often incorporate images from that movie in the video. A good example would be Wiz Khalifa ft Charlie Puth - "See You Again" for the movie Fast and Furious 7.