YouGov Profiler is a way of finding out the different target audiences of any artists or band or comapnies etc. There are different categories for the profiler such as Demographics, Lifestyle, Personality, Brand, Entertainment, Online & Media. Here you can really see what types of audiences these artists may target. Here are some examples I've researched. Lethal Bizzle, Olly Murs, Emeli Sande.
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