To ensure that I understood the target audience, I made a questionnaire to find out the most I could so I was meeting the requirements, and had the most coverage amongst the entire audience.
Here are some of the questions that I added and an explanation in RED to analyse why I asked it specifically.
1. What activities do you enjoy participating in?
- to get an understanding of the types of hobbies or interests that they have, to make sure that we are relating to the audience, so they continue to listen to our music.
2. What is your ethnicity?
- this may lead us to understand the political stance that they may have, to make sure that we dont go against that and end up loosing audience members because of something we make social
- To understand the ethnicities of people that listen to our music, including that of other grime artists.
3. What brands do you like to wear?
- so we can add some of these to our costume during production and planning stages, and include relevant objects in our campaigns
4. What social media do you use?
- all of our campaign is digital, we have to make sure that we are reaching everyone and are releasing content or engaging with our audience to the extent that we can. Examples such as Instagram&Twitter.
5. What technology do you use?
- might be able to integrate our campaign with the technology that is most used for example we might be able to partner with samsung for an event.
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