Rough Cut feedback

Positive points from the feedback:

- Audience enjoyed the fact that we introduced the artists at the beginning, they found that it was quite effective.

- They also liked our use of locations and the range of shots that we have, for example specifically with the graffiti in South Bank and the sky scrapers in Canary Wharf. They also found that it fit very well in our genre and matched with similar products.

-they found that the costume and wardrobe that we chose, went well with the music and therefore works well with the genre.

Points that need to be improved:

- at many points in the rough cut, Josephs head is cut out of the shot and wasn't in the frame, to improve this we have already re shot some of the scenes and have corrected the problem

- the audience saw that we did end up producing shakey footage, which doesn't look appealing and isn't part of any of the codes and conventions of the genre, and therefor doesn't need to be incorporated.
to improve, we have decided to only use footage in the establishing parts of the video that is completely steady and looks more clear.

- they felt some of the artists establishing shots didn't work very well with the actual video and it wasn't smooth, to improve we have decided to follow the suggestion of moving that completely to the end and then beginning the lyrics.