13. Synergy Analysis

Hi,
This is about analysing the synergy created in the branding of an artist/artists across different media products. Here is a few examples of how a range of artists create a synergy across a range of media.

1. Artist - Wretch 32

Key Features Highlighted: The black and white is omnipresent throughout the video through clothing and writing and you could even say the people. This reflects the album as the name of the album is 'Black and White'. We also see the same image of Wretch 32 which is displayed on the album in the video - Haircut etc. The title of the album actually comes up in the video 'Life is... Black and White'.






2. Artist - Rita Ora

Key Features Highlighted: The colour red and the glossy look is a predominant feature in both the album cover and music video. The font is in a lipstick font as shown also in the video. Its very Urban. We can tell that fashion is highly important and keeping a certain image.

3. Artist - J.Cole

Key Features Highlighted: The colour blue is omnipresent. The same image is represented as in his look in clothing and facial and hairstyle. We can see aspects of nature throughout.