Laura Mulvey.

Laura Mulvey, studied the representation of women in music videos, she found that the world was sexually imbalanced and has been split between men and women, she found that men were generally portrayed to be more masculine and active, whereas the women are represented to be overly sexualised and more passive, almost a tool that is used to satisfy the needs of the man.

She described women as being gaze objects and are styled accordingly

For example the way that Nicki Minaj is portrayed in her "Super Bass" music video. 

or the way that Beyonce performs "Partition" with JayZ