vernallis

Carol Vernallis, studied camera work in music videos. She saw that edits in music videos are a lot more frequent then in films; she found that this related directly to the rhythm of the music and used to portray a form of disjuncture.

Here are some of her main points:

-          Usual continuity editing is broken in order to draw attention to what is on screen

-          Edits may therefore be very obvious to draw attention to the artist, techniques such as wipes and special effects are added.

-          Jump cuts, slow motion, special effects high value props may be used in the video.

-          A base track, or sometimes referred to as a master shot is frequently used to give the video some form of structure.

 

here are some examples of her findings in recent music videos: