Central images are of Krept and Konan (K+K) looking onto a long road with a burning car, suggestive of the album name "The Long Way Home". Also brings images of a struggle, and might be indicative of the amount of time that it took them to get to the level of fame that they are at currently, such as being signed by Virgin EMI records.
The positioning of the artists is also significant to their names, Krept appears on the left and Konan on the right, similar to the way that their names are written and said. The choice of font used is a handwritten serif, in a dark red, this connotes the artists wanting to be a lot more organic, and relative to their audience, rather then being "perfect".
This type of text also goes with the type of painted image that is behind the text, there is a lot more image then there is text, this might suggest the importance of image to the audience and the type of branding that they wish to promote.
This might also be because a long time before they were signed, K+K used their faces as the most prominent form of branding and wish to to continue reaching out to that audience.
The back of the CD cover shows the list of songs that are part of the album. the text is a lot more formal capitals and is centred, going down in order of the amount of letters, tiered to almost form an arrow that points the audiences attention towards the road that leads us back to the title of the album, but also the recording label, which again is indicative of the struggle towards getting signed. The featured artists names are in a different colour to the song which suggests that although they are part of the song they are separate and independent from K+K
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