Digigpaks are a great way to market the artist/s and a physical interaction with the audience. Digipaks have specific features they will highlight to portray the artist. They normally contain a 2 CD's as most commonly found and show a tracklist.
Some of the digipaks I have analysed are Rihanna and Krept & Konan. First of all both artists are in different genres, Rihanna who is mainly Hip-hop and pop while Krept & Konan are Uk rap and hip-hop. This is higlighted in their digipak as they will have different target audience.
For example here is Rihanna's digipak:
Here as we can see for the front cover of the digipak there is close up of the artist. This gives a notion to the audience who she is and reinforce the fact that the digipak is all about her. The font is very simple but sophisticated. The use of synergy has been used successfully, we can see the colour red is a feature which is omnipresent throughout the digipak. She also has a display of roses onto the CD.
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